With an impressive portfolio of clients and credits, including Pepsi, Apple, Tones and I, Samsung, Hydralyte, The Iconic, MECCA, CADA, Paspaley, Suncorp, the A-League, Thelma Plum, Ngaiire, No Mono, Milan Ring, BloodMoon, and more, Sela Vai has left an indelible mark in the industry. 

Sela is an award-winning director, having won an ARIA for Tones and I’s music video "Dance With Me”; and two FBI Smac Award’s for “Best On Stage” for her directorial debut with RECLAIM and “Best Arts Program” for her work co-choreographing Club Chrome’s debut show. In 2022, her choreography, casting and performance was again recognised for “Best Video” by the FBI Radio Smac Awards for the music video Closer by Ngaiire.

Sela's works have graced some of the most prestigious platforms, including the Art Gallery of NSW, the Museum of Contemporary Art in Sydney, the 22nd Biennale of Sydney, and was commissioned for a dance film by the Powerhouse Museum featured on NOWNESS.

Sela recently presented at TEDx Sydney, demonstrating her expertise and leadership in the creative industry. As the founder of HUMXN, her passion for creativity and innovation continues to inspire and empower others.

Amongst her renowned clientele, Sela’s passion for diversifying the commercial spotlight is championed through her a role as Associate Artist for Black Birds Theatre company, and feature in the JD Sports Campaign for International Women’s Day.

Explore the transformative experience of working with Sela Vai.