PERFORMANCE COACH
CHOREOGRAPHER
MOVEMENT DIRECTOR
CREATIVE DIRECTOR
CASTING
PERFORMANCE COACH CHOREOGRAPHER MOVEMENT DIRECTOR CREATIVE DIRECTOR CASTING
Sela Vai is an award-winning Tongan-Australian creative director and choreographer, celebrated worldwide for her distinctive choreography and empowering presence.
She is currently Creative Director of the TONES AND I’s Australia and Aotearoa/New Zealand Headlining Tour.
With an impressive portfolio of clients and credits, including Pepsi, Apple, Samsung, Hydralyte, The Iconic, MECCA, CADA, Paspaley, Suncorp, the A-League, TONES AND I, Thelma Plum, Ngaiire, No Mono, Milan Ring, BloodMoon, and more, Sela Vai has left an indelible mark in the industry.
Sela's works have graced some of the most prestigious platforms, including the Art Gallery of NSW, the Museum of Contemporary Art in Sydney, the 22nd Biennale of Sydney, and was commissioned for a dance film by the Powerhouse Museum featured on NOWNESS.
Sela recently presented at TEDx Sydney, demonstrating her expertise and the transformative power of movement. As the founder of HUMXN, her passion for creativity and innovation continues to inspire and empower others.
Sela is an award-winning choreographer, having won the FBI Smac Award for “Best On Stage” for her directorial debut with RECLAIM and “Best Arts Program” for her work co-choreographing Club Chrome’s debut show. In 2022, her choreography, casting and performance was again recognised for “Best Video” by the FBI Radio Smac Awards for the music video Closer by Ngaiire.
Amongst her renowned clientele, Sela’s passion for diversifying the commercial spotlight is championed through her a role as Associate Artist for Black Birds Theatre company, and feature in the JD Sports Campaign for International Women’s Day.
Explore the transformative experience of working with Sela Vai.